About Us

Seth Smiley is the owner of the highly successful Smiley Law Firm. Sarah Persich runs the day-to-day operations of Smiley Law Firm. Together they have formulated a plan that is used daily to get great results.

For Smiley Attorney Coaching, Seth and Sarah will be your primary contacts to teach you the one and outs of running and administrating a legal firm successfully.

Here is a little more information about them:

Seth Smiley

Seth Smiley is the owner of the Smiley Law Firm and is a lawyer licensed in a number of states. He earned his J.D. from the prestigious Loyola College of Law, New Orleans, in 2009. After law school Seth practiced a number of years before going out on his own.

Seth has a comprehensive knowledge of the law, and his friendly and practical demeanor will make your coaching sessions enjoyable as well as informative.

“Law firm owners always need to remember that running a law firm is a business venture and it should be treated as such.”

Seth enjoys running his legal business and will be able to give you insights into increasing your client base, building loyalty with existing clients, operations, sales and marketing, human resources, finance, and much more.

Seth is also involved in other business ventures and enjoys learning from all types of business leaders on how to run a great business.

Seth is a proud husband to Jennifer, and devoted father to two sons, Jude and Luke. Seth enjoys running his legal business and practicing law. His time off will find him enjoying time with his family, traveling, and exercising.

Sarah Persich

Sarah is a native of Alabama and moved to New Orleans after graduating from the University of Alabama in Birmingham.

She is a graduate of Marketing and Management and has been with us at Smiley Law Firm since 2012. Since that time, she has been an indispensable part of the Smiley Law Firm team. She handles all of our administrative and office matters. She knows the business in and out.

Seth always says that Sarah knows more about running a law firm than 99% of all lawyers!

The administration is a vital part of your law practice to get right. There can be no errors in billable hours or anything else. Sarah is a great resource for systems, automation, and operations management. Sarah’s number one priority is to get your law firm running with maximum efficiency.

It can be an overlooked part of managing a successful law business, so Sarah will coach you to develop all of your business’s administration.

In her rare time off, Sarah enjoys spending time with her family and friends, trips to the beach, and enjoying all that New Orleans has to offer.